Mmm... cheap sweets... How much do they cost? If I was a kid I'd rather have the money to put towards actual TF toys. They should do a BayFormers boner spray. 'Age of Erection'? 'Age of Expansion'?
I wonder how much of that 87p is the cost of the gimmicky packaging. Can't see anyone ever buying more than one just for curiosity's sake. If it was me I'd wait until I had a quid and stick it in one of those vending machines for a Transformers keyring or something. Maybe a couple of quid for one of those TFP/BH Legions currently on deep discount.