Sharky of the Ozformers Transformers Collectors Australia forums found the small (human) figure + vehicle packs, the Bumblebee Rescue Garage playset and the larger figures at Target late last week. (Australian) prices were: $14.00 for the small figures $49.00 for the Bumblebee Rescue Garage playset $59.00 for the large figures (Heatwave the Fire Bot and Chase the Police Bot)
The small price point in the photo is, I believe, is a human figure + an action master style transforming vehicle of some sort. There are smaller transforming Transformers (Bumblebee, Heatwave, Prime), but I'm not sure if they're out here yet.