I think the AR gimmick is fun and the fact you get some digital goodies for your mobile phone but outside of that I don't see these being of much use unless you're the kind of person who puts pins on their hat, jacket, or what have you. Pass.
This is pretty cool. I'd like it, but can't see spending the money for these. Just don't collect pins. I'm glad these are available for those that want them.
I just thought about it. Since Hasbro really seems to want to get in on AR scanning and mobile games, why not make their own version of Pokemon? Transformers Go!, anyone? I'd buy the heck out of that and would lend itself well to robots in disguise and chasing all the bots of a particular faction down for example.
Boy do i have some news for you Real World AR Transformers Game Coming from Niantic and Hasbro - Transformers News - TFW2005
I'm confused, what do you mean "out now"? Optimus Prime and Nemesis have been out since January and the Megatron and Bumblebee pins have been out since at least March when I brought them.