One of the coolest things about NY Toy Fair is the aftermath which brings us a lot of Press Releases
. Now that the cats are out of the bag officially, many companies reveal their product plans for the coming year. One such company is Innovation First
. They’ve kept one of their upcoming lines as a secret until New York Toy Fair 2014
For those who do not know, HexBug
robots are self-operated robots (Automatons) who are programmed to duke it out in a small arena.
Both Hasbro and Innovation First sent us Press Releases announcing a partnership based on the upcoming movie Transformers: Age Of Extinction
: “New partnership with one of the year’s biggest blockbuster movies: “Transformers: Age of Extinction,” in which HEXBUG is bringing the iconic, franchise characters to life for fans of all ages, with the Transformers HEXBUG Warriors & Nano product lines.”
Robots from Transformers 4 are said to appear as HexBug robots and they will fight each other in an arena. An images of the product in question was revealed previously
via a magazine published for the German Toy Fair. We are yet to see the official product images.
The full press release is for their upcoming product lines, but you can check it out after the jump.