He doesn't hate the brand at all..... When he calls these films his "babies" that is not a derogatory statement. He loves what he has accomplished with these films, and to be quite honest, I do too. He has brought some much needed life and attention to Transformers, and if not for him many people on this site would not be here (at least that's what I think). I'm not saying you can't have your opinion and dislike the franchise, but when you make false accusations, and ridiculous statements, then I will gladly point out your ignorance to everyone. And before I submit this, really? So, you think that it isn't a ridiculous concept? It totally is, and that's what is so great about it. Robotic aliens that can morph themselves into vehicles and other mechanical objects? Ridiculous, and awesome. Good day sir.