Why did they increase the price ?

Discussion in 'Transformers Toy Discussion' started by zachprime86, Jul 20, 2014.

  1. zachprime86

    zachprime86 AKA Launch Pad Destroyer

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    Hello I am new and made my account yesterday.

    Does anyone know why they increased the aoe toyline deluxe and voyager prices.I think $15 is too much for a deluxe (especially with their size) They should just keep it at 10 dollar's and 20 dollars for voyager's.What do you guys think ?
     
  2. TheSpartanD

    TheSpartanD Minicon Orphanage Owner

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    One reason they increased the price because Oil Prices keep on increasing. (There are other reasons too but I can't remember them at the moment)
     
  3. Blazere

    Blazere :)

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    Well in my area Walmart marked them down to 9.97 :/
     
  4. Soundblaster1

    Soundblaster1 The Heisenberg of Toys

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    Chinese labor + shipping to the US is barely cheaper than US labor
    Vietnamese labor isn't much better.

    So we have to pay the designers, some of the cost of the CAD software, prototyping, etc
    The mold makers, the steel for the molds, etc
    The people that actually make the toys, the plastic (oil based), paint, pins, screws, cardboard for the packaging
    Someone has to print the packaging
    The people that get the toys from the factory to the boat
    From Vietnam to the US
    From the port to the distribution centers
    From the distribution centers to the stores
    From the back room to the shelves
    The stores need lights, heating/air conditioning, security, rent, etc

    $15 sounds pretty fucking cheap now, doesn't it?
     
  5. MetalicGrunt

    MetalicGrunt Rust Proof Commando

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    They started raising the price on Deluxes last year. The AOE Voyagers are the first to have the increased price of $25.
     
  6. Vagabond Elf

    Vagabond Elf Well-Known Member

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    And at the risk of being "the guy bitching about American privilege", part of it is simply that prices in the US for all sorts of things are starting to reflect what the world at large pays, instead of being unusually low thanks to American buying power.

    The biggest factors, though, are the costs of oil - which impacts the cost of the plastic itself, the costs of transportation, and the costs of energy needed to run the factory and the store - and the fact that Asian workers are finally starting to get non-sweatshop wages, which does obviously make everything they produce more expensive.
     
  7. slochmoeller

    slochmoeller Well-Known Member

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    The other thing keep in mind is that, while Transformers may be sold in the action figure aisle, they are a much more complex toy than the vast majority of action figures. Most action figures are basic dolls with minimal articulation and a couple of accessories. Transformers have to convert, even basic ones like one step changers. That more parts and more engineering that other figures don't have to deal with.

    From a complexity stand point, Transformers are closer to legos and other building toy sets, which do tend to cost more.
     
  8. Jacer

    Jacer Find Kill Cleanse Moderator News Staff

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    I wouldn't mind the price increase if the size stayed the same.
     
  9. slochmoeller

    slochmoeller Well-Known Member

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    This. It's all well and good to complain about "socialism," but then have our companies exploit China's sweatshop wages for our financial benefit. All while we shrug our shoulders and go "don't hate the playa, hate the game." If working conditions are starting to improve in China, that's a good thing from a human rights perspective, and worth have to cough up a bit more for our toys.
     
  10. Jalaguy

    Jalaguy has no known physical weaknesses

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    Yeah, a combination of inflation and rising oil prices means that the price of a Transformer will inevitably increase over time.

    And anyway, America's got it easy. In the UK, the price of an AOE Deluxe is £15 (albeit including tax, unlike American RRPs), which is the equivalent of US $25.
     
  11. slochmoeller

    slochmoeller Well-Known Member

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    If the size stayed the same, the price would have increased even more. The deluxes of the Unicron era would basically be voyager price now. And if you say modern voyagers are only barely bigger than the deluxes of a decade ago, then yeah, that's the point. No one can beat the sheer power of math. And believe me, it's left Hasbro more desparate and hamstrung than us.
     
  12. TheSpartanD

    TheSpartanD Minicon Orphanage Owner

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    Yeah, people don't realise how much the UK gets screwed by Hasbro (and don't forget Hasbro UK).
     
  13. zachprime86

    zachprime86 AKA Launch Pad Destroyer

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    Yep but still hasbro makes too much of those kid-oriented toys they should only stick with one kid toyline to save some oil for collectors like us.I think it makes sense to me now.
     
  14. Valkysas

    Valkysas Attack Buffalo

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    The prices were kept low for way longer than they should have. The prices of production kept going up, but the retail price didn't go up to match it. Eventually, they had to stop taking that hit on their end, and prices finally jumped up a couple years ago to keep up with the cost of production. But even then, they aren't able to make the same types of figures they did in 2010 and prior to that due to the higher production costs.
     
  15. slochmoeller

    slochmoeller Well-Known Member

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    I think what happens with the AoE line, which goes full bore into the "simpler toys for kids, complex toys for collectors" experiment will determine what happens next. So far, the emerging narrative is that it is underperforming. But the key will be why. There's been a lot of coloquial evidence (myself included) that the generation figures sell out the fastest and shelf warm to least, (to a point, though. my local walmart has aquired an impressive backlog of Evasion Prime.) While the kiddie toys sit. If that's hasbro's takeaway, then their lesson will be this: There biggest sales drivers are Generations, as that's what both the collectors and the kids actually want. By the same token though, the kids buying the generations are the type of kids who will become collectors down the road. That's good news and bad news, as while it's always good to get a life time customer who will keep buying well past the childhood window, it also suggests that their efforts to capture other kids may not be working. Meaning the whole line may contract, and have a more collector focused (but not collector exclusive) tinge.

    Maybe. Although of all the child toy lines, it seems to me the onesteps are the ones gaining the most traction, so those may hang around long term while the others fall away. What I think Hasbro needs to avoid doing is having the feel of the movie 1 and 2 toys, that got them in trouble. I'm not talking the movie aestetic per se, but how they translated them to toys at the time. For the sake of movie accuracy, they got really complex, fiddly, delicate feeling in the hand, and had lots of parts that would easily pop off. During movie 2, my nephew was five and really into Transformers. But when his parents got him the toys, they were too complex to do, delicate, and kept falling about, (pop off parts.) When I would visit, I would do my best to fix them and explain how they work, but it didn't get through. I can't blame them, those movie 2 deluxes were some of the most complex of recent years. most of my nephew's toys ended up being returned, and turned him off the line for good, even though he could more than handle them now.

    Hence hasbro's generations of the last couple of years have been a bit simpler, but more robust and less delicate feeling. This is the right track for keeping kids interested, even though it's raised collector ire. (like that upcoming Generations voyager Optimus Prime shown at botcon. It's big and wide and robust and powerful looking, with a transformation that looks intuitive and probably won't be too finicky. And the fans got really upset with it for many of those reasons. (though to be fair, I wish they had done a better job with the head sculpt.) But he looks like he'll be really solid and fun in hand.
     
  16. slochmoeller

    slochmoeller Well-Known Member

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    I think they were able to keep the prices down during the "gravy years" of movie 1-animated-movie2 due to sheer sales volume. But after things started to taper off, well, it becomes more expensive for them.
     
  17. smkspy

    smkspy Remember true fans

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    Time for Hasbro to pack up and move to some third world country that we can exploit. The United States sounds like a good place.
     
  18. AoE

    AoE OUR WORLDS ARE IN DANGER

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    That last part is new to me, good to know that I don't have to worry about cheap toys from too cheap labor. The real reason though is probably materials and maybe to make up for sales going down, though that's just uninformed speculation on my part.
     
  19. heltskelt

    heltskelt Well-Known Member

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    You present your point too rationally to be qualified as bitching.
     
  20. ssjkazer

    ssjkazer mr dyslexia

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    Isnt this post like trowing a molatov coctale into a bomb fire...