Microtransactions started popping up more in the 6th generation, with the power of the internet, players can spend money to expand on a game, adding more content. Expansions in video games aren't new existing in the 80s', and they usually give players new maps, characters, weapons and more. It was more common for PC games. Console games had expansions too, but they weren't downloadable, and instead were either installed into the console to be used on the disc or had other methods. Let's skip to the 7th generation with the Xbox 360, Wii and PS3. Downloadable online content became a thing, and most companies hoped on it. Halo and Call of Duty are probably the best known examples. You could also purchase games from the store like retro games or completely new ones, this was the golden age of Xbox Live Arcade too me. In this generation we saw the first microtransaction. In Elder Scrolls 4, Horse Armor was made available as DLC. While it is sited to be the worst DLC pack ever created, as it was cosmetic and didn't benefit the player, it was done to test the public's reaction. Moblie games adopted this, as they were free-to-play. Notably Angry Birds. Then, this is where things get out of hand quickly... EA were the most infamous when it came to these, such as games like the Simpsons: Tapped Out, which frequently encourages players to buy donuts (the game's premium currency.) Donuts can unlock new characters, items and more, but it's more forgiving as it is free. Dead Space 3 also encourages players to buy a gun, that makes the game easier. Just put in goddamn difficulties. Fast forward, Loot Boxes are created. To get cosmetics and other content companies often charge you more money to do this. With things like time limits like "Only available for 7 days." This is a scam as it pressures players into buying items that won't be worth anything in the long run. There is also the effect of could have on young children and people with extremely addictive personality traits. A prime example would be that thread for Transformers: Earth Wars: Somebody spends over $200,000 on Transformers: Earth Wars Children could be very effected cause it's very easy to purchase things off the services, and they just keep buying. Some companies thankfully refund people. But, I didn't even mention Star Wars: Battlefront 2. When the game first released, it was immediately beaten into the ground due to bullshit unlock methods and the advantage given to players who bought everything. The game has improved, but it taught EA a lesson. BUT... there is still companies like EA, Warner Bros. Interactive, Blizzard, Actvision, Epic Games, and many, many more. Many people tried to get the ESRB to crack down on this, as technically a game like Madden or NBA 2K should be Rated Adults Only right? Nope. Because they consider it not gambling, and compared it to a raffle (however some groups consider this gambling too.) The ESRB did add a description for games that include microtransactions, cool? Warner Bros. Interactive is probably the worst offender. With Easy Fatalities and adding microtransactions and loot boxes to a SINGLE PLAYER GAME. This is too long. In the end Microtransactions can be cool if they expand on content heavily, and reflect the asking price. What do you think?