Hasbro owns the IP rights to Transformers. And unlike what Disney does, and licenses out Star Wars, Hasbro will not let any other company make transforming Transformers. Flames Toys is one of the few companies outside of Hasbro that has rights to the brand, making them a third party company. What if Hasbro did that with companies like Fans Toys and Mastermind Creations. I got this idea from @Max Rawhide on the Transform And Roll Out Cybertron Optimus Prime thread. What if Hasbro made a deal with various companies, taking 10% of their revenue, in exchange for the ceasig of any future legal trouble, and for the rights to use the names for every character in the brands history in they still own the trademark to. Something like that. Or in other words, they would functiom like SHF and MAFEX do for Disney and Warner.