I guess I've been lucky, I've only had someone berate me for buying a TF toy once, and that was just some lady who had problem with ANY toys that were supposed to fight each other (Ooooooo, they make me kill people!). Felt sorry for her kids. Usually when I'm in the toy isle, if I see anybody it's just a little kid who's trying to pick something within his budget while his parent helps. I usually advise them on which one I personally think is best in whatever size category they're looking at-- never had a parent look at me weird or anything when I said I was a TF collector. Heck, one time a few months ago I saw this kid buying a few Star Wars toys and also a Cybertron toy, I told him about Star Wars Transformers coming out in a few months. The kid just about had a heart attack of joy right there in the aisle.