I think they're counting on people not noticing or not knowing. That's why I always save my receipts though, I got a $26 Megatron from TRU the other day, but once I see a few at Target (as in, I won't grab the first one that pops up, but once he's a little more plentiful) I'll buy it at Target and return it to TRU with the old receipt. Honestly, if it was only a dollar or two I might not bother, but for me its really the principal of the thing. TRU ALWAYS marks stuff up when they get it, then they drop prices when stuff trickles into other retailers. F'em.