I'm not ignoring it. I just don't watch hockey. Never really have. High ratings are essential, but high attendance is also essential. Not really. I was just looking for possible explanations. In any case, if there's a chance of public backlash over the name, they should consider changing it. Sports teams are there to entertain the public, not to dictate what is/isn't socially acceptable at any given moment. That did not come up in my search.