Didn't know if anyone knew yet, so, yeah. The official Facebook page for the game has been posting up photos of people playing the game along with some merchandise, including a badass poster with Megatron on it and some awesome T-shirts. https://www.facebook.com/TransformersUniverse
I was there playing this morning. I don't recall the name of the character I played (it was early, and I'm a bit frazzled, now), but it was a fun game. I'm not the most skilled gamer around, but it was accessible enough that I managed to get off a kill and a few decent assists. The controls were fairly standard so it was easy to get into, and the graphics are stunning.
