Discussion in 'Transformers News and Rumors' started by SinisterSpinister, Aug 10, 2020.
I, sir, am stealing this!
Have to say, this got a genuine laugh out of me. Thanks.
Hasbro also not only coordinates reveals with retailers but also with Takara (the franchise is a joint venture, even if Takara typically does reveals after Hasbro) and in the case of movie figures with Paramount. It's not just a simple matter of them doing better, there's a lot more to the logistics of their reveals than the average consumer realizes.
All this effort they have to put into official reveals is why I suspect they are ignoring / not doing anything about leakers / leaked reveals. Leaks cost them zero in time and effort, yet keeps brand hype up.
I know Hasbro has to plan their reveals months ahead of time, but the problem is that a reveal is part of their marketing, and they do shit marketing.
It seems at this point we are sorta getting weekly ROTB reveals. But how? Well not by any sort of huge event to engage hype. You would think for the figures for the next live action movie that costs millions of dollars to make, they would do more to advertise their product they just upload official pictures and say nothing about. Thats not marketing, thats the equivelant of walking up to a group of people at a table, throwing some pictures down on the table and then just walking away without saying anything and hoping people notice.
I’m not saying we need another Pulsecon or whatever, but I mean…. We only have Cheetor and Scourge left to reveal in wave 1 and nobody at Hasbro(besides the designers) has said anything. There is no hype, there is no marketing, and it comes off like they don’t even care. Where is fan engagement? Where is building hype for your product? There is none.
I know how the system works to the best of my ability I'm saying they should tweak the system a little bit. Things that may cost them in the short term but work out for them in the long term.
Exactly, Hasbro's TF marketing team literally doesn't do their job.
100% agree. Hasbro seems to be very "bare minimum" on generating interest in their products.
"YOU DON'T GET IT! THIS MULTI-MILLION DOLLAR CORPORATION GOES THROUGH A LOOOOT OF TROUBLE TO TAKE OUR MONEY!"
textbook consoomer holy fuck
I remember when we used to have ToyFair and that was always the biggest hyped event of any Movie year. Though I guess that was Hasbro letting the event do their marketing for them. *shrug
This just popped up on ShowZ.
[Pre-Order] Takara Tomy Masterpiece Cliffjumper
What was the event where Hasbro would have the big diorama of their new figures set up? I believe the event would take place in February’s
New York Toy Fair/NYTF, which I made mention of in my last posts.
LOL! Those arms...
I'm sorry the realities of multi-billion dollar corporations who set their own timelines and don't give a fuck about you isn't clicking.
Uh huh, y'all said that during Saber and Deathsaurus campaigns and how'd that go for ya?
I know it's cliche but you win an Internet today.
I actually didn't and commended them especially in the case of Deathsaurus but please keep generalizing.
That's everybody's plan, though. Wrestling promotions around the world leverage Wrestlemania weekend to do big shows in the same city because all eyes when it comes to pro-wrestling are there already. As well as the fans.
It's no different than Sundance, TIFF, etc where a bunch of smaller films leverage being in the same space at the same time to get attention. And since there's usually one or two big breakouts from those festivals they continue to draw attention year after year and people bring their films there hoping to be that breakout.
It's a lot easier to pack up and go to an already large organized event and let that help market your products, yes. That's the whole point of fairs like that. Everybody benefits from being in the same room because the press is there. When there's no central event everybody (and every brand they own) has to compete for space/air. Today Hasbro put their focus on MMPR's 30th and the new Cosmic Fury series. And now a lot of the "nerd media" is covering that big news.
If they decided to do a big RotB roll out today, they'd be fighting themselves for attention.
ROTB Airrazor is up on Pulse now.
Transformers Studio Series Deluxe 97 Airazor – Hasbro Pulse
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