So I just got back from my local TRU again and I was a bit dumbstrucked with some AOE products that are leader size, bigger, and don't transform. Not only that, they have only 4 point articulation, no elbows and no knees. They cost as much as a deluxe in 2007. It's an inflated robot mode toy that doesn't do anything. WHY?! Why waste solid plastic on such products? Imagine the amount of plastic that could've gone to improve the other products that DO transform. Milking a character to the fullest really takes the cake. Why would I even want to buy this for a toddler when I can spend on lego, or maybe the kreo and others that are more worth the money ?