No. What they're saying is literally what's in my post. They've gone into detail. That they're using a term in a slightly different simplified way than some in the fandom have grown used to (and people talk about G1 countinuity all the time, this is using the word in that same exact sense) is moot, because they've right out and explained what they mean by it in detail. 1) You're not looking at it from their point of veiw. Hasbro more than anything wants kids to be able to cross between their various media and understand the basic universe and concepts without being confused by every universe and backstory being entirely different. Every kid who gets into the kid aimed Spiderman media gets the same Peter Parker with roughy the same powers, villians, and backstory. Now imagine Spiderman had one cartoon with Peter, but another with Miles Morales, and a third set of kids books and toys with Miguel O'hara. From a corporate sense thats terrible. It's confusing, complicated, devisive and it diffuses your character and brand. It's a bad idea. THAT'S what Transformers was in recent years. This is Hasbro's solution to that and from a corperate perspective it is a very good idea to facilitate audience crossover and understanding across your whole swath of media. 2) It's really not stifiling creativity in any way as the creators are being alowed to go where ever they want in taking off from the bible. Heck, half of the fan complaints are because they've gone so many different ways. Seriously, EVERY media and liscensed property tends to have this sort of bible for their liscensies and internal groups to work from. The only difference here is that Hasbro really put extra effort and depth into it and is no longer reinventing their whole property completely every couple years like they did last decade. They've decided to take Transformers more seriously as a unified media property and not just a toy line. -ZacWilliam, any focus that allows for WfC, Prime, and Rescue Heroes has plenty of scope and flexibility for creativity.