I have no clue how their licensing agreement works. But considering they have had a different Hasbro license for 10 years seems to indicate they'll be around for awhile. And any insinuation that this club is losing money is nothing more than specualtion. Noone who posts here can prove that they are losing money, nor can they prove that they are making money. Nor can people say what is said on these boards, or any boards ,represents the majority of the fan clubs paying members. Frankly we hear, on all sites combined, from what, 40, 50 maybe 60 total members? The club has their website on all new Transformers toys. Those toys are seen and bought by thousands of people who don't visit any of these message boards. What does all that mean, probably nothing, but don't take what happens on the boards as any indication of the majority. Unless you, or I are sittign i nthe drivers seat, counting the money and memberships, we can only speculate...Be it positively or negatively.