Yep, but again, playing devil's advocate - if $50 gets you a month's worth of enjoyment in this game and you buy a tangible figure, and never touch, open, display, or enjoy the figure (or only do for a few minutes before it goes to storage) - who really got the better value? I don't think any of us are really arguing here. It's all about personal value thresholds. Heck, I do this with restaurants. Why pay a buck more per meal at one restaurant if a competing chain is exactly as good (or better) for a lower price. That's how I used to feel about Benigans and Fridays back in the day. Sure I could afford the extra buck at Fridays, but why spend it if it's no better. It was all about perceived value to me.