I got a couple new figures at Wal Mart and noticed when they were scanned at the register and on the receipt it came up as "Marvel Toy" and I immediately went... Marvel doesn't own Transformers anymore. I guess it could still make sense if I had picked up that G1 Astrotrain reissue as I guess Marvel did write the character bios on those older figures but these were Cyberverse figures. It also might be because they were in the Build a Figure line which is something Marvel is more known for doing. That might also explain why Wal Mart was selling them at a higher price point as I noticed Studio Series figures were cheaper despite being far more complex figures than Cyberverse. I don't normally collect Marvel BAFs so I'm not sure about their prices but I did think these Transformers were over priced compared to other Deluxe class figures being sold at the same time in the same store. SS Deluxe class were priced at $14 Cyberverse non-BAF Warrior Class $14 Cyberverse BAF Deluxe Class $20 Maybe that's normal for Marvel BAFs but it's certainly not the norm for Transformers Deluxe scale figures. If they have it in their computers to come up as a "Marvel toy" rather than a Transformers Deluxe class I wander if this is reason why they appear to be the only Transformers Deluxes being sold at that price. It was also listed as $20 on the shelf but the shelf price tag correctly listed the figures as Trans Dlx BAF. The thing is though the shelf tags can be printed to say whatever they want and won't always match how the item comes up on the computer when it's scanned. I'm not sure why the bar code would be scanned on the computer to match a code for a figure in a different toy line though. Has anyone else seen this happen or does anyone know why it came up that way on their computer?