Transformers: Age of Extinction Toyline Underperforming?

Discussion in 'Transformers News and Rumors' started by Mechafire, Jul 16, 2014.

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  1. wheeljack359

    wheeljack359 Master Technician

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    I don't believe its the designs of the movie figures that is killing them but the quality at which they decided to make the line. even the first 3 movie figures weren't so bad and had some cool figures worth having.

    But as I can see on the shelves and in reviews. the new figures aren't worth the plastic they are made of. And if its typical of their decision making across lines then Hasbro really is blind if they don't think quality matters.

    Customers aren't stupid Im not gonna pay for a name if the figure is crap.


    the saddest part of this will be that Not one executive will learn from their mistakes they will just decide "no one is interested in Transformers anymore" and stop investing in the brand.

    I am a G1 enthusiast but even I got better quality made toys when I was 10 in 1985.

    Don't you Movie Enthusiasts deserve better!?!?
     
  2. doomtron

    doomtron Hunter

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    Maybe kids don't want em because they don't sparkle
     
  3. peaces

    peaces Well-Known Member

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    the yes men aren't only at hasbro, they are on this forum as well. and they are the ones to blame. the people who say you can't say the movie line is bad, you can't say the movie is bad, etc. well the movie is bad and so are the toys. that's why the toys didn't sell. people who say stuff that sucks is good are the ones that killed transformers. the movies need to be taken away from bay and given to someone who can make a movie that doesn't suck shit. as for the toys. hasbro, stop making shitty toys.
     
  4. Hotshotprime43

    Hotshotprime43 Well-Known Member

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    Just read all 22 pages

    Anyways yes toys are failing because its all about having that new i phone 5 until that new one comes out then everyone need to upgrade.

    Still it is too confusing now. I miss the Unicron Trilogy (toy wise) and the first movie at least. It was simple. Scout class, deluxe class, voyager class, leader class. Each character would have one maybe two different toys a series. Now we have dozens of Optimus Prime toys a year. Whats the point? Give me a leader class Optimus that looks like whatever show/movie its to. Same with everyone else. Also the only AOE toy I have is Crosshairs and thats because I CANT FIND ANYTHING ELSE. Its all the little simple gimmick things. CONDENSE the toyline to the basics so kids and parents are not confused. It was so simple for my grandparents to shop for me at Christmas 5+ years ago cause my parents would give them a list of the characters I wanted and what price they were about. Now with 5 toys a character at simpler price points how the heck are parents/grandparents/adults able to know what is what for the kid. Also as a kid the only time I didn't know how to transform a transformer was in first grade because that was the FIRST TIME I EVER SEEN A TRANSFORMERS (Besides the play school go bots haha also it was armada Hotshot) after that it would take me a minute to transform the toys on average. Point it the from 2002-2008 probably had the best accurate to the on screen character without being too complicated.
     
  5. Hot Shot.

    Hot Shot. Well-Known Member

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    I'm going to throw my hat into the ring and speculate that another reason why the AoE line is failing is because there are barely any Decepticons on the shelves for the numerous Autobot figures to fight. That probably kills a lot of the play experience by itself. There's...what, two on the shelves right now? Does Stinger even have a toy out yet?
     
  6. inturnmike

    inturnmike Well-Known Member

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    Thata not what i said. I said the movie is getting bad reviews. That is a contributing factor whether you like it or not. If people see reviews are bad, they may not go see the movie. If they dont go to the movie, they have no attachment to the characters. Without attachment to characters, why would they buy the toys?
     
  7. blueandwhite

    blueandwhite Well-Known Member

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    With the ungodly amount of chrome that some figures are getting, they sparkle too much. If only we could actually get some detailed paint applications instead.
     
  8. peaces

    peaces Well-Known Member

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    in the land of the blind, the one eyed man is king.
     
  9. dasas01

    dasas01 Autobot MedicalSpecialist

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    IMO
    Transformers > GI Joe > Avatar :/

    so....I really doubt your D-day situation is going to play out...
     
  10. DarkSkyfire

    DarkSkyfire Well-Known Member

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    I'd be happy with either a good movie or good toys. Unfortunately, we have neither. I'm not going to pay to see Bay's latest garbage either, I'm tired of supporting his crap. I will watch the movie if it ever comes to Netflix.
     
  11. peaces

    peaces Well-Known Member

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    even generations leader jetfire suffers from this. he has so little paint apps that he looks plain and boring. a big all white figure with shiny out of place chrome.
     
  12. KirbyForce1

    KirbyForce1 AHarribo

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    Whenever a kid sees a new Bumblebee toy in a store, they ask their mother to buy it for them, but the mother will usually say no because the kids already has a Bumblebee toy from the previous movie toyline. It's not that kids don't like the toys anymore, it's that their parents won't buy the toys for them.
     
  13. doomtron

    doomtron Hunter

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    Even takara lacks in true likeness check out radicons that's what they should look like :)  ii would like to see non transforming model kits based solely on movie robot appearance.
    Aoe prime and dotm megs would be my first two choices
     
  14. PredaConvoy

    PredaConvoy Rogue Tripredacus Agent

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    This. How can I contribute to the successful sales of my favourite branded toy, when not a single store in a fifty mile radius of me stocks the toys aimed at my age group? Bravo, Hasbro UK, you have successfully shot yourself in the foot again.

    Bad enough that a toy that costs $15 is £15 (um.. Exchange rate, anyone??), but to make them so exclusive that even the places supposed to have them are only just showing stock, three weeks after the movie released? Bad form.

    In future, perhaps it would be wiser to do shorter initial runs of toys, sell case assortments with an equal spread to limit shelf warmers, keep accurate track of what sells, and repeat runs as necessary to keep supply matched to demand, and have a finger on the pulse so that we don't get popular characters being next to impossible to find, unless you mortgage a kidney to pay scalpers, and a million Bumblebees (I like the guy! But enough now. He needs to stand back and let others have their moment) clogging the shelves.

    I know it's more complex than that, but not vastly so.

    *edit* that was very stream of thought, and it's late. Sorry if I rambled. Or, Ramboru'd. Or Rumbled. Eject!!!!
     
  15. donxavier

    donxavier Well-Known Member

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    This is hardly surprising news given the lackluster packaging and cheap designs of the figures in this line. Never cared for the movie verse toys as I didn't like their designs, but the AOE figures are so generic and cheap looking that they could've been done by just about any KO toy company.
     
  16. doomtron

    doomtron Hunter

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    You provide a good point .how many movie bb have have there been? I would get sick of it after a while .same character over and over
     
  17. Nope

    Nope yscohb

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    Time to bring back da Beast Wars.
     
  18. jres80

    jres80 Well-Known Member

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    Maybe it's because the AoE toys are complete garbage. Just a thought. Not sure anyone has mentioned it yet. Thought I'd mention it just in case.

    I walk by them in the store and think "oh, hey, there's a plastic brick" and then I go "oh, wait, it's the AoE Transformers toys". Garbage. Nasty trash. Trash garbage. Trarbage.
     
  19. Astronopolis

    Astronopolis Well-Known Member

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    Selling deluxe toys for $15+ USD is criminal, especially considering the decline in complexity and amount of plastic. It's about time Hasbros bubble burst, maybe this will inspire some lower prices and innovation in the toy line, maybe get us back to ROTF era toys with lots of paint apps, more complexity and larger size.
     
  20. Prime135

    Prime135 Jill Rhyme the science Prime

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    Not to start an augment about tastes but, me and a lot of my friends are less likely to see a movie rather than more when critics like it. A lot of today's highschool and college students would rather sit through a movie like transformers or Star Trek that critics hated, that a movie like Hugo or Lincoln that critics loved. This is not always true, but in my family and a lot of my friend's families that's just how it ends up working.
     
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