I don't believe its the designs of the movie figures that is killing them but the quality at which they decided to make the line. even the first 3 movie figures weren't so bad and had some cool figures worth having. But as I can see on the shelves and in reviews. the new figures aren't worth the plastic they are made of. And if its typical of their decision making across lines then Hasbro really is blind if they don't think quality matters. Customers aren't stupid Im not gonna pay for a name if the figure is crap. the saddest part of this will be that Not one executive will learn from their mistakes they will just decide "no one is interested in Transformers anymore" and stop investing in the brand. I am a G1 enthusiast but even I got better quality made toys when I was 10 in 1985. Don't you Movie Enthusiasts deserve better!?!?