Because there is a lot of crap on the shelves that don't even transform and maybe 1 or 2 pegs of actual deluxe figures.

 

I knew they where doing poorly with toy sales. Not a lot of kids care about toys anymore, all they ever want is iPad's and Video Games.

 

Then how come Hound sells out in 3.5 seconds?

 

is this really all that surprising?

 

DUH.... People are TIRED of the crappy movie designs. The movies do not get good reviews. I think a lot of us think the dinobot toy colors are weird and kind of fun, but the majority wish they were either more like G1 or more like the movie. People feel shell-formers are lazy. Hasbro way overdid the simplicity for kids movement as well. Also there are a TON of the stupid Titan figures, or whatever the ones that don't even transform are called, and what kids want a Transformer that doesn't transform?

 

This, It was a nice idea to have toys for the younger kids, but man, they over-stocked and basically put most of their budget into those things, and it didn't work.

 

Called it: I knew this line wouldn't sell. People doubted me, but c'mon...these Age of Extinction toy designs are garbage, as is the rest of the Michael Bay movie designs. They don't look like robots that people want to fall in love with that is synonymous with the Transformers brand, they look like disgusting aliens. Glad I didn't waste money on this landfill garbage.

 

Oh boy here we go.....

 

The Transformers sections in the toy aisles is confusing as hell, and there's a lot of cheap-looking crap lumped in with the better stuff.

 

Blame the Transformium, man!

Once they make better-quality Galvatron/Crosshairs/Drift toys things should get better.

 

How do you even breathe? You are filled with so much hate it disgusts me.

 

There's those power-whatever gimmick toys that keep getting mixed up with the deluxes.

 

Because Wave 2 voyagers only include 1 of each figure apparently.

 

Hey, I even kind of liked the movie itself this time around. But what do you disagree with that I said? ALL of my reasons for the toyline doing poorer than expected are completely valid. And the proof is in the numbers.

 

I think that people are tired of the movie designs for now, as far as transformers goes. Usually we have something with a fresh new style on the shelves every couple of years, but we've had movie designs selling almost continuously since 2007 now. The act is wearing thin for a lot of people. I still stand by my idea that the second set of transformers movies should have took more than three years to start being released, but that's just my opinion.

Also, as stated above, kids are a lot more into technology now at ages when kids used to be into toys (of all kinds, not just transformers). I feel like that's why there are only one or two pegs of movie deluxes on sale and EIGHT of one step changers and whatnot (at least that's the case in my area). Kids that are into toys are probably mainly younger ones now that tech is becoming more accessible. A lot of us bash Hasbro for making the push for simplified toys, but they have whole departments researching and focus groups that help make these decisions, so even if they did only generations styled toys, the line may not be doing any better. That's not even considering how many other toys there are out there now that Marvel and whatnot are putting out great action movies.

(For the record, I collected the entire available cast of toys during DOTM and ROTF, and I'm not a movie hater. Just looking at this objectively.)

 

[Youtube]https://www.youtube.com/watch?v=Yo5aL6EqzlE[/youtube]

 

This whole "make it simple for kids" is BS. My son LOVES all of my masterpiece figures. I would never buy him masterpiece toys. He is too hard on them. He also loves my Green giant, although his favorite is to adjust all the fingers so when I walk by the figures they are all giving me the finger.

He has lost interest in transformers because they have gotten too muddled. All kids want is a alt mode that realistically looks like something and turns into a functioning humanoid robot. The movie toys awe just to abstract. What transformers needs is a stronger lore and straight forward figures. Kids do not care about simplicity. My son could change leader class prime from movie 2 at the age of 5.

 

I think they damaged the line by trying to divide it up between too many age groups. The packaging is very similar across the waves, so at just a glance it's a mess. You basically have like 3 different lines all crammed in pretending to be one line. By spreading out the line like this they have made people confused and have taken away from the actual "true" figures, the deluxes and voyagers. Instead of dumbing down the whole line trying to appeal to as many kids as possible, they should just focus on a line specifically FOR kids, like Rescue Bots. Now the entire product is being dragged down trying to appeal to everyone instead of just letting Transformers be Transformers. If you raised a kid that is too dumb to transform a deluxe, then buy them toys for stupid kids, don't drag us down with you.

Seriously, seeing several different versions of characters, aimed at different ages packaged similarly all mashed together in one section is TERRIBLE. I couldn't imagine being a "regular" person trying to sort through it all.