Beijing Pangu Investment Company, a Chinese sponsor on the upcoming release of “Transformers: Age of Extinction,” said it has ended its association with the upcoming sequel and is taking legal action.

The company owns Pangu Plaza Hotel, a high-tech real estate development that is featured in the film. However, it says that Paramount Pictures and its associates did not abide by the terms of its promotional agreement. It is barring the studio from using its logos or buildings in any promotional materials for the film.

“This has caused huge financial loss and damage to the reputation of our company,” Beijing Pangu Investment said in a statement.

“When marketing and distributing ‘Transformers: Age of Extinction,’ (the studio) is not allowed to use our company’s image, logo, our building’s inside and outside views and its recognizable elements,” the statement continues. “If already used in the film, they shall all be deleted.”

The contract was ended on June 15, and the company said it has filed court charges related to financial losses and damages to its reputation. It did not elaborate on how the partners had violated the terms of the contract.

“Pangu Plaza has a prominent placement in Transformers 4 and it looks beautiful onscreen,” a spokesman for Paramount said in a statement. “We regret that Pangu is not currently satisfied with certain aspects of our collaboration and are working to resolve its concerns.”

The heavily anticipated sequel has invested time and resources to build up an audience in China, shooting parts of the film there and scheduling a world premiere in Hong Kong and closing-night screening at the Shanghai Film Festival.

The most recent “Transformers” film earned north of $160 million in China alone, and analysts expect the latest installment will eclipse that figure.

The deal called for Beijing Pangu Investment Company’s buildings to be featured in the movie, in return for which the investment firm would provide financial resources.


‘Transformers” Chinese Sponsor Kills Partnership | Variety
'Transformers 4' Chinese Partner Demands Removal From Film, Marketing Materials - TheWrap

 

What effect is this going to have on the movie or release? :0

 

''Huge financial loss and damage to the reputation''?

 

. . . Did Michael Bay destroy the landmarks or something?

This will probably be taken care of behind closed doors.

 

Better not push back movie

 

What? What is Plaza Hotel hiding there that they feel the need to press charges on the film crew? And also deletion of the scenes will be made?

Okay man not cool, I want more details, this all sounds very grey. I'm expecting more investigation takes place to resolve this stupid drama.

Or is this the hotels way of getting some free money from a law suit??

 

Doubt it would affect the film to much, it's probably just used in a couple of battle scenes, maybe a scene or 2 of mark running through it or something, can easily be patched up.

 

Well, shit. Too bad.

 

I don't recall it ever being in any of the TV Spots or Trailers. Hopefully it has a fairly minimal effect on the movie

 

According to the NYTimes:

Of course, there's got to be more than that.

I'm surprised they're pressing charges NOW instead of further back. Did they watch the movie at the premiere for the first time, and got offended at...whatever the hell the movie did?

 

This sounds fishy and off. Really want more info because this isnt making sense from what info is available here...

 

Judging from the trailers (correct me if I'm wrong), it probably won't play a prominent part.

 

They are mad that their building didn't get enough screen time.

 

Most sausagepuss about this.

 

Any more screen time, and it would have probably gotten blown the f**k up, assuming it doesn't get destroyed in the movie.  

 

I still don't understand how that's a financial loss, at least their building got some screen time in the first place.

 

Just making stupid excuses. It doesn't make sense.

 

Financial loss and damage to their reputation? Really? Already? When the film isn't already out? Jeez, they must've literally run a herd of dinobots through one of their hotels...

 

Unless the Hotel Legitimately thought they were going to host the world premiere, then sent out invites to VIPs, but still thats not much financial loss.

Wouldn't details on the world premiere be given weeks in advance?

 

I don't understand all this legal action bullshit against a mere;

Out and inside view of A building

A logo

Financial loss over what?

Big fucking deal.

If they affect the release of the film in any way I'll take legal action. (<jk)