Toei Animation Studio - YouTube From Toei Animation (The Folks that Brought you, The Transformers, Headmasters, Victory, Masterforce, and Zone) I bring you Behind the scenes of how they produce anime. Until 1998, the company was known as Toei Doga (東映動画株式会社 Tōei Dōga Kabushiki-gaisha?) (although even at that time the company’s formal English name was indeed “Toei Animation Co. Ltd.”), with “dōga” being the native Japanese word for “animation” which was widely used until the 1970s. Their mascot is the cat Pero, from the company's 1969 film adaptation of Puss in Boots. In addition to producing anime for domestic release in Japan, Toei Animation also provided animation work for several American animated series for US companies, dating back as far as the 60's, but they mostily provided outsourced production work during the 1980's.