The Toys That Made Us: Beast Wars

Discussion in 'Transformers General Discussion' started by Verno, May 5, 2020.

  1. SPLIT LIP

    SPLIT LIP Be strong enough to be gentle

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    No, it wasn't. Beast Machines under-performed, but Beast Machines was not Beast Wars. That's like saying the original G1 cartoon tanked because of G2. Beast Wars was so successful they padded out the tail-end with redecos and unused moulds from Animorphs because the name alone sold product at the time.

    Beast Wars was also a hit in Japan, but petered out because the toys were far too complex for the intended audience (a mistake CR/RID would also make) and the original cartoons were considered sub-par. Takara also chopped the original Beast Wars in half, meaning there was a huge gap between the finale of season 1 and the beginning of "Metals." The concept, and the original toys, were highly well received, it was Takara's mis-handling of the concept under their own roof that caused it to wane.

    I recommend looking into TFWiki's summaries on the actual Beast Wars page. Sales for Hasbro Beast Wars were solid, and only declined once Beast Machines radically changed everything. Sales were likewise high in Japan until Takara, as mentioned before, ostensibly fucked it up.

    What I believe Verno is trying to point out is that Beast Wars, most importantly, taught Hasbro and Takara that reinvention is key to maintaining a brand's health. Rather than even risk going down the road of stagnation that leads to cancellation, they did what BW had done and reinvented the brand. They brought back vehicle Transformers unlike what had been see in Beast Machines or G1. (until you got to the redecoes, but CR was also a filler line don't forget) Flipping the entire premise from the previous series and giving us Autobots/Cybertrons that looked more like the dynamic, super-heroic characters from the Brave series than Transformers of old.

    This is why for years Transformers always had a changing, refreshing line-wide continuity and style, and why you see so many complaining about stagnation these days. The fact that Beast Wars didn't overstay its welcome is evidence of its importance of defining the key to Transformers' success.
     
    Last edited: May 17, 2020
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  2. WishfulThinking

    WishfulThinking "Don't touch it! It's Zvil!"

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    It put them in panic mode toward the end, resulting in Car Robots. And that's that.
    If there wasn't a pause and G2 was a remastered G1, we could have that as an example. But its apples and oranges comparison.
    That doesn't matter because Hasbro continued Beast Wars as Beast Machines and nearly killed the line.

    They did it that way out of necessity. A season is roughly 50 episodes in Japan and Mainframe wasn't able to keep up. So they padded with cartoons and revised products.

    Again, Takara was just trying to keep the line alive. Car Robots became a thing because they were waiting for Mainframe to produce Beast Machines in its entirety. With sales tanking in America too, Takara and Hasbro formed a marketing partnership for Armada so that they'd both be promoting the same product at the same time.

    And, again, you pretty much reinforce what I said...The Beast Saga was both savior and grim reaper for the line. Had they stuck with it, we wouldn't have Transformers today.
     
  3. Verno

    Verno Beast Wars Collector

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    Ahh, now I understand your screen name.