I was trying to scope out a Walmart toy aisle today hoping there might be some cool deluxe figures on sale, but I was thwarted by a boy and his mother. The kid was maybe five years old. He was going absolutely nuts for the Mini-con Assault team. He wasn't even entirely sure what it was. He was looking at the package trying to determine if the giant robot really was the three separate robots, and if the separate robots really turned into three separate vehicles. He seemed to think this was the neatest concept ever, and couldn't believe it. He and his mother were standing there trying to match the body parts of Centuritron with the vehicle part on the mini-cons on the back of the blister pack. When they finally deduced that it was in fact a complete set of three figures, he went ballistic. I had to leave the aisle to keep myself from laughing out loud and giving away the fact that I was eavesdropping. (I was tempted to just explain to them how the toy worked...but I try to avoid intervening. It's had some very bad experiences with playing the neighborly toy expert. Besides, they seemed to be on the right track.) Anyway, for those of us who think that the IDW figures are really only attracting the adult collectors, this is anecdotal evidence that some kids really dig them even if they don't know the backstory on the characters.