I feel the same. Even with media to back it up , we've seen lines fail or faulter hard. I mean RoC failed despite the movie. SWBS was severely hurt with TLJ and Hasbro barely supposed RoS because of that. TF:TLK bomb ircc. And Retaliation was a failure and it's probably the best comparison since Hasbro released the toys way before the movie. "Coolness appeal" just isn't enough sometimes. And let's not forget massive movie tie-in product launches are just dead now. We're lucky to get an end cap or small island display these days for most toy driven movies.