Apples and oranges. GI Joe figures were mass-produced for children with significantly higher unit production as well as far cheaper designs with less complexity. Modern Joe have significantly higher part counts and more complex tooling and paints apps and entirely different market. You also oversimplified the cost of living in the US. Everything is so expensive yet everyone has iPhones, tablets, subscription services. Americans always cry poor with a flat screen TV. People had shit in the 80’s I remember it well.