I don't believe anyone says that adults don't make up any percentage of the buying group. The general comment is that adults don't make up a large percentage. Given that in the last 4 years it has increased by 55%, to a total of 30%. So that makes adult collectors at best 20% prior to 2012. People made up percentages to suit their argument either for or against. I've read posts proclaiming adults aren't a blip on Hasbro's radar, and I've also read people saying that adults are the main group purchasing Transformers. Neither of these are accurate. It's obvious that adult fans are on Hasbro's radar for a while based on early Masterpiece and the classics line. All I recall Hasbro saying is that adults make up a small percentage of the purchases, and that was long time ago that they said that. 20% and even 30% aren't huge numbers. I think the reason we are getting more figures directed to long time fans is a result of that percentage increase. In the end Hasbro is making figures with adult collectors in mind and it seems to be building.