Wow, thanks for the link! I guess they're pulling out, after all. HOWEVER, I'd like to point out something here: Disney historically NEVER makes their own toy products. So when a Finding Nemo toy hypothetically injures a child, they can claim complete ignorance. Also, when it turns out the toys are made by 10 yr olds in the Philippines, again they can say "we had no idea", because (after all), they only license these things! I'm surprised they went 1st party with the Infinity line at all, so it comes as no shock that they are retreating back into their shells. Disney does not like physical inventory - they prefer others take that risk. But as your article clearly demonstrates, the Toy-to-Life boom may be ending. So by the time Hasbro pulls its head out of its @$$ and gets in on this.... yeah, we're talking about a predictable failure. Even if they move into virtual reality stuff... HUGE risk. The waters are untested and virtual reality is not a big seller right now (to my limited knowledge), meaning Hasbro would have to innovate and create that market. I'm not sure Hasbro has the ability to create demand like that. They've had poor success with their mobile or console games, so..