Before I start, I did do a search and did not find anything on the TF PRime toy sizes. So anyway. I was at my my local TRU and bought a couple TF PRime First Edition Vehicons to turn Silver. Then I stopped by Wal-mart and bought the TF Prime Vehicon (White packaging newer Junk). Got them home, opened them um to start pre-custom cleaning. I noticed something very interesting. The TF Prime FE is MUCH bigger than the Regular Retail TF PRime release. Here is a snapshop..the TF Prime FE is on the left, the "New" Retail realease from wave 1 is on the right. Now the TF Prime FE Vehicon cost me $15 at TRU, and the "retail" TF Prime Vehicon was $16 at Wal-Mart. I understand the economics of doing business. I also understand that costs go up while the sizes will shrink a bit. But seriously??? There is a big difference between these two.