Certainly sub $315 shipped beautiful. Who paid $350? I mean was MP-10 $250 beautiful? That is what it costed here in the States long before AJ started allowing US buyers to purchase toys from them with the deep JP discounts, and AJ actually has reasonable shipping prices. I got MP-10 and MP-9 on the same day, and found MP-9 to be a more fun figure. A lot of that was due to its articulation, and it's deco was more satisfying. He was also $40 dollars cheaper. This Prime does WAY more than MP-10 could ever wish to do. Better truck mode, more articulated robot mode, and so much playability with the accessories it comes with. It is covered almost head to toe with paint. So yeah it is most certainly worth the roughly $60 to be an upgrade.