Edit: I'm not going to rewrite this original post but the photos from Zuckuss change some of the thought process so please read down below. I love the discussion this is generating, we'll get to the bottom of this. I am an engineer that has worked in the packaging industry designing and testing shipping containers for pharmaceutical and consumer products companies for twenty years and have my name on three patents for packaging related technologies. I almost never make new threads here and didn't want this to get buried in the Amazon or Walmart threads. I've been seeing several people showing their recent toy shipments annoyed that they were shipped without an outer shipping box having the label directly applied to the toy package. I’m seeing this causing frustration and anxiety and think I can help explain what’s going on. Please keep in mind that this is written as a fellow collector from the perspective of someone who has worked for a packaging company designing packages, not someone with inside info from Hasbro. Also, apologies for how long it got as I wrote it, these are a complex ideas and I really want the implications for our community to be understood. Amazon put out standards in recent years for what they call SIOC (Ships In Own Container) packaging. The goal of this initiative was to reduce waste of physical supplies (boxes, tape, mailer envelops, etc) and waste of labor in the shipping warehouse and freight costs. Whenever we buy a toy from them that ships in solo in an overpack box, they have to pay someone to get the toy from its inventory location, select and retrieve an appropriate box, place the toy in it, tape it, process the shipping label and then place it into the logistics system. (I don’t run a logistics team or work for Amazon, Wal-Mart, Target, etc so some of the process details may be a bit off.) With SIOC packaging the steps are reduced to retrieving the toy and putting the sticker on it and sending it out. They save $0.10 to $1.00 on a box and their warehouse worker does less things to send it out. The time saved also means more shipments going out per hour per warehouse worker. This is a huge cost savings over thousands and thousands of shipments. The shipments are also much more efficient for the shipping service as the size of the package is reduced to the smallest size possible. How many times have any of us received a usb stick in a giant box and thought, “there has to be a better way of doing this?”. Well SIOC packages are what were come up with. Putting the mailing label on the box directly removes all that wasted volume from the freight system. If you are Amazon and run your own freight company it means each van can hold more shipments, another savings over the savings of the packing materials and labor. When I saw the new packaging for figures like Jetfire, Sky Lynx and the Amazon Conheads I knew immediately that this was why they had gone to that packaging style. Quoting from this website (note, I do not work for this company, it was just the one I found the correct info on the quickest). “Packaging requirements for Amazon’s SIOC program are as followed: Packaging must be a rigid six-sided shape box. The package must be free from windows or cutouts. Some small access holes or hand holes are acceptable.” These new packages are preciously that, windowless six sided boxes with a higher grade cardboard than on the mass retail releases that we’re used to at brick and mortar stores. If you want to deep dive into it, that same website has a full listing of the testing required for one of these packages here. I have personally run hundreds of tests of this sort for different kinds of packages. It calls for a series of drops and vibration sequences and some impact tests. The packages I’m referring to would 100% pass all of these tests with flying colors, I am certain of it. This is the part that will be hard for us to swallow as a community. The pass/fail requirements for these tests would not care if the outer package is damaged as long as the product inside is unbroken and the package didn’t fail catastrophically (for example, exploding and spilling the contents everywhere, which believe me, will happen if you drop a heavy thing in a fragile box). The outer box having dented corners, scuffs, tears, etc would still be considered a pass and 100% acceptable in this paradigm. The big difference is in how we collectors think about the toy packaging vs this methodology. We collectors think of the "product we are buying" being the complete item including the outer container with the graphics on it, whereas this only considers the "product" to be the toy inside that outer container. I expect looking at various pictures of shipments without an overpack carton that the toy inside the box wasn’t damaged even though the box looked beaten up and had non-removable stickers ruining the graphics on it. This is considered acceptable and normal even if we do not agree it is intentional in how the test requirements were designed. Hasbro also has committed to phasing out plastic packaging as has been reported on TFW in the past. (Press release) These new windowless packages are definitely a step in that direction too. Hasbro also did an initiative on what they refer to as "frustration free" packaging and have a great video here on Amazon's website. The package that they show there also conforms to the SIOC concept as well. I watched that video and thought "damn that package is ugly but damn is it also well designed and efficient if you only care about the doll inside." I recently received Omega Supreme from BBTS and he is in a very similar package from that doll package except for the full color printing. The package for Scorponok is also the same style. As a backer of Unicron I have to say I was very concerned when I saw the package for him was a brown multi-walled corrugated shipping box with minimal graphics. The design of it looks completely like it is intended to be the shipping container only and not a display piece. Conversely, the sail barge had a full color printed box and was put into another box for shipping that I imagine many people discarded while keeping the printed one. I might be being alarmist here but I will be dreading receiving that box with a label stuck directly on it until the day it arrives. That said, I think we as a community need to either wrap our minds around this being the new normal or start pushing Hasbro on the topic. I don’t personally feel like we should be fighting this change (Unicron notwithstanding as he is $600). This will just result in better prices for us in the long run and also have an enormous environmental impact from using less cardboard and packing shipping trucks more efficiently saving on fossil fuel and human labor. With Amazon and other major retailers pushing these package design paradigms, this will happen to some extent for almost everything we buy online as the years continue. The question we all need to ask ourselves is whether all these positives are outweighed by our desire to have a perfect package for our toys.