I'm assuming that you'll all kick my ass if the words "ruined forever" pass my lips, so I'll just say that it's not automatically Takara's fault if Hasbro didn't produce those toys. Not to mention that Hasbro and Takara don't owe the fan base anything. Also, this pen is made by Sentinel, not Takara. Technically, this would be third party.
What's all this Rung stuff? Who the heck is Rung? Does he transform into an actual rung of a ladder, or something?
Ah ok thanks. So, er, does he actually transform into a rung? And is that why so many people think this thick, arguably rung-shaped pen would make a great Rung?
He transforms into 'something', sort of rung shaped I guess. Although it looks more like a sonic screwdriver from Doctor Who, or the lever that transforms Metroplex in an older comic.
Sentinel huh...well this thing is not going to be the $20 some of you want it to be Their stuff is expensive
Well I'm just over estimating, so who knows, it could still be cheaper. But seriously, look how fantastic that robot mode is, I don't think anyone really expected the toy to be cheap. Also, if this has diecast then for sure the price will be high.
Even their giant electronics-filled iDroid isn't $100. It's gonna be expensive but i think $50 is probably a more accurate estimate.