Please delete this if it isn't news, but I don't remember seeing anything about these: spotted RID Combiner Force Hyper-Flip Optimus and Bumblebee figures at Target in Lynchburg, VA.
These were mentioned having been sighted in the news story about the subsequent wave having been spotted, although no photo has been provided. Robots in Disguise Combiner Force Three Step Changers spotted at US retail - Transformers News - TFW2005 Seibertron has pictures, found back in January: Robots in Disguise Minicons On Sale at Walmart, 5 Below; Combiner Force 3-Steps Found at Retail Also, according to Hasbro these are still Three-Step Changers. "Hyper-Flip" is just the gimmick name specifically for Optimus Prime. Bumblebee, as you can see in your photo, is "Hyper-Twist".