Queries: When/Why Did Hasbro Start Packaging Transformers in Robot Mode?

Discussion in 'Transformers Toy Discussion' started by TyrantGalvatron, Oct 27, 2016.

  1. TyrantGalvatron

    TyrantGalvatron Hasbro is NOT your enemy.

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    Just like the title reads. When did Hasbro start packaging
    Transformers in robot mode?

    I distinctly remember Classics/Universe/Generations/RTS figures in particular being packaged in vehicle mode.

    Why do you think they began the practice of packaging figures in Bot Mode?
     
  2. slochmoeller

    slochmoeller Well-Known Member

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    Well, even during generations and rts, Leaders and voyagers were starting to go to robot mode packing, even as deluxes remained in vehicle. I think deluxes went to robot mode around beast hunters, and definitely by RiD 15 and combiner wars.

    There seem to be two schools of thought on that. The larger figures went to robot mode because it was more effecient packaging and shelf space wise. the other theory is that Hasbro starting pushing the characters more, rather than pushing "this is a car that can become a robot."
     
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  3. Roanstalker

    Roanstalker Great Baan Gaan fan

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    They did this way back in the day when they packaged Supreme Optimus Primal in robot mode. Leaders started being packed in bot mode during Cybertron and voyagers during the Hunt for Decepticons subline of the Movieverse. Deluxes were around the time they started packing in IDW comics with the generations. I guess Legends started with robot modes already... They do that probably because its more eye catching then just a car or plane. I dunno.
     
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  4. ssjkazer

    ssjkazer mr dyslexia

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    If it helps armarda unicron was also packed in robot mode
     
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  5. Motor_Master

    Motor_Master Lets the balls touch

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    So wasn't G1 Topspin, Twintwist, most of the minibots, pretenders, most of the city bots... and don't forget the actionmasters ;) 

    Does Trypticon count... he was packaged kind of spread eagle... made poor Omega go all to pieces in the box.


    Seriously though,
    Perhaps it was speculation, but I seem to remember hearing that Hasbro decided to package them in robot mode to focus more on the character instead of "hey it's a cool jet/car/tank/monkey that turns into a robot"
     
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  6. Starscream Gaga

    Starscream Gaga Protoformed This Way

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    The WFC figures during the first Generations line also were in robot mode.
     
  7. Ikkstakk

    Ikkstakk Well-Known Member

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    Hasbro believes it helps them compete better against other companies' action figures that are often next to them on the pegs. Kids see one toy that's a guy, and another toy that's a guy (robot) that also becomes a vehicle, and it seems like a better value.
     
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