Hasbro really seems to be pushing the Platinum Editions in Europe lately. The "Autobot Heroes" set is already available online in Spain [as reported here), and now Toys"R"Us UK is listing it as well:

Transformers Generations Platinum Edition Autobot Heroes | Toys R Us

 

£50 less than I expected, but £50 more than I would be willing to pay.

 

Yeah, its just not worth £150. Maybe if you didn't have any of the molds at all, but most of here has a few of them at least already.

 

No sale.

 

Nice looking set but pass. I would pay maybe half that price, cmon Ross!

 

This set has now gone up to £199.99.

 

I expect to see more and more of that type of pricing strategy as time goes on. These stores have to make rent and can't do it on the growing percentage that are squeezing their nickels so hard that six pennies come out. So they have to get as much mileage as they can upfront, especially specialty stores that don't have high margin junk food and cellphone covers to fall back on. Dangerous game, though, as more and more just wait for everything to be marked down to 25 cents at Ollie's.

 

Whoever decided that three Deluxes, a Voyager and a Leader are worth £200 needs a firm slap.

That Ultra Magnus remains tempting though.

 

199.99? no thanks

 

They listened to what you expected, and added £50.

They are so fucking high you'd need a telescope to see them.

 

Oh.....those BASTARDS!
Well, any and all interest I had in this just died. Toys R Us need a bloody reality check as far as prices are concerned.