It's not so much a singular set date, as it a period of dates. They're allowed to start the reset on a certain date. Possibly August 1st. They should have it finished na a set date. I've heard both the 11tth & 18TH mentioned. Promotional end caps have their own timetable. Hence, T-wrecks showing on caps in a number of Targets. It's a a system only a corporation could love.