A movie about transforming robots being seen a joke to general audiences? As amazing as we may think of our franchise, movies about the subject matter are still inherently silly. We aren't going to get Oscar-winning movies for best writing, these movies are going for Summer blockbuster, popcorn flicks you can bring your kids to for good entertainment. Michael Bay made some questionable choices that certainly didn't help the public image of Transformers, but Bumblebee was a step in the right direction, a return to form. What hurt Bumblebee was most likely Into the Spiderverse. Spider-man just has that much more star-power over Transformers. Bumblebee could've done better if it was released under different circumstances and marketed as a complete Reboot.