So, today I went to the supermarket and found this:

I didn't remember if it was new or if it was already reported here, so I bought it.

Basically, the promotion is just 3 figures of Bee, OP and Grimlock, and the box features some cut-off decorations to add on the back of your toy.
Also, doesn't Grimlock's mask look like the one that appeared in some concept art a while ago?

I got optimus. The main (and only, if you don't count the cut-off decorations) gimmick is that they feature light piping. it looks pretty good.

Here's and album with some other pics of prime:
New Transformers Nestle promo - Album on Imgur

And I'm sorry for the crappy pics.

 

Thanks for sharing the news. Judging from the packaging, I assume you got these from Italy?

 

yes.

 

I wonder if this will see an American campaign?

 

Hopefully this Nestlé promo will be available to other parts of the world. It looks great as mini decoration pieces.

 

Would anyone have a Bumblebee from this promo they'd like to get rid of?

 

Thanks for sharing! I will watch for those if they come here. My son will love it!

 

I kind of hope this comes to America, and other countries, even if I don't want them it would be nice to see Transformers based promotions again since all we get now are Marvel, Frozen, and... shudders Star Wars.