DISCLAIMER: This isn't the same Transformers title Certain Affinity is working on. So, it looks like we have a surprise announcement with a new Transformers game and in the form form of VR! Here's a bit from the article: A new and exciting way to interact and engage with the TRANSFORMERS franchise is about to open thanks to global play and entertainment company, Hasbro Inc. (NASDAQ: HAS) and upstart game studio, Minority Media. The two have collaborated to bring the TRANSFORMERS franchise to life through an immersive, virtual reality, 4-person, player vs. player game “TRANSFORMERS: VR BATTLE ARENA.” “An out-of-home multiplayer virtual reality game is an exciting way to put fans right into the middle of the larger-than-life action associated with the TRANSFORMERS franchise,” notes Casey Collins, GM & SVP of Entertainment and Licensing at Hasbro. “Now anyone can become the heroic Autobots Optimus Prime or Bumblebee, or unleash their inner Decepticon by stepping into the role of Megatron or Soundwave for a massively fun battle on the epic scale fans have come to expect.” “There are generations of fans who will now be able to experience actually becoming one of the huge TRANSFORMERS bots,” states Vander Caballero, CEO of Minority Media, the award-winning game studio that created the popular location based entertainment multiplayer VR game Chaos Jump. “Minority Media and Hasbro have come together to craft a heart-pounding player versus player battle – a truly fun and immersive TRANSFORMERS adventure that delivers the awe-inspiring thrill of being and seeing building-sized TRANSFORMERS robots as you chase and fight your way through this game.” The game begins following the shattering of the powerful Allspark that scatters pieces of it across the world. Players collect Allspark shard power-ups found traversing the environments by defeating other Cybertronians in order to collect theirs. Whoever has the most shards at the end wins. The experience initially features three different epic-scale environments that has players crashing through a downtown cityscape, slugging it out in a refinery, and taking the fight to the docks. “VR is getting traction and becoming more ubiquitous in out of home entertainment locations, but until now the big brand experiences have only been offered in tourist venues and big cities as standalone destinations,” says Michael Zaidan, VP Business Development and Sales at Minority Media. “We are excited to bring a blockbuster brand like TRANSFORMERS to locations everywhere so fans can have a chance to enjoy this incredible experience in their hometown.” Hasbro and Minority Media will continue to expand game offerings after the title launches so returning players will have the opportunity to experience new TRANSFORMERS adventures with different characters, new team play modes, additional battle arenas, more powerups, and new weapons. Here's the link to the article if anyone is interested: Play as a Transformers Bot with “Transformers: VR Battle Arena” Mod edit: Pormotional image and logo added.