The computer listing wouldn't have "profit" per item. Profits are constantly in flux based on sales and operating costs. Plus, how would a product database integrate that information per item? The product listing would list the margin/markup, as the cost would like be in the inventory system. The 25% IS likely the store markup. Margins on toys at the retail level is in that 20-30% range. The only way you'd k ow the stores profits would be by looking at its balance sheets, and that wouldn't be depicted as a percentage on a product.