Some fans seem to want a new direction in Transformers that focuses on new characters and ideas than before. Some fans want to move on from Optimus. I like the guy I really do but I see where some people are coming from. How would you feel if a new Transformers story on TV, films, or comics was bold enough to tell a solid Transformers story, and they nailed Optimus Prime got him just right, whatever that means to you, but then they KILLED HIM. Early. End of S1/ mid season 2 and the difference here from every other time is he will stay dead, as will any other characters who die, but his death will have a massive impact on the plot and all of its characters. Very similar to Ned Stark in that sense. Also in a broader scope a TF story where characters die then they stay dead forever.