The two repeated price arguments are by size and the Takara prices. Hasbro/Takara generally prices things by class, something that does not have a direct relationship with production costs. For example, typically a deluxe costs maybe 50% more than legend, and while part of that represents an increase in production cost, it doesn't mean that production costs were increased by 50%. They're basically making you pay more for a nicer toy because that's how much they think you'd pay for the nicer toy. While I don't agree with the $60 price tag, I can see Hasbro viewing MP's as a class of toy. If you ask me it's dumb to call MP Prowl a large deluxe or a small voyager. He's an MP and they're a whole different animal from the usual lines, even a leader class. So giving MP Prowl and MP Thundercracker relatively equal pricing might make sense to Hasbro, given that they're both Masterpiece products, and especially if they think people would willingly pay the price. but if you really want to harp on size/production, consider that the cost of materials is a relatively small part of the overall cost. Going purely by height, because it's a convenient measure, Prowl is about 3/4 the size of Thundercracker, so you figure 3/4 the material costs. How much of a cost difference could that be for a mass manufacturer paying wholesale price? I'd be surprised if there was much more than a dollar or two per unit between the two. However the toys are equally intricate, so the cost of assembly is probably close as it doesn't really matter that the parts are somewhat smaller. So from the cost side there's maybe a slight difference in materials but everything else involved in production and distribution is more or less the same. So the other point is the Takara price, and Hasbro's trend of pricing below Takara in the past. But the two companies make their own pricing decisions with the only real rules being 1) how much do they need to charge to cover production/distribution costs and 2) how much do they think people will pay to make as much profit as possible. Each company essentially makes their own decisions so there's no established trend or relation. By that faulty logic we should have been slamming Takara for every MP release for years by shouting that since Hasbro found a way to release previous MP's for less so why was Takara pre-emptively ripping us off? Hasbro gave us MP grimlock for about 75% of the cost of Takara, but when MP-10 came out the next year, the price wasn't declared as overinflated, instead most of us drooled at how glorious the thing was. Ask any MP-10 owner if they felt serious regret when TRU MP-OP came out at $120 a year later. Betcha people who do are in the minority. Hasbro bundled MP-13/15/16 for less than 2/3's what Takara asked for because they weren't confident that their markets would pay the higher price. As someone that purchased the Takara versions, I wouldn't have been shocked if TRU soundwave was priced over $150 or even close to $200, instead TRU/Hasbro came out at what I think was $125. Their reason certainly wasn't because they were trying to be kind to the consumer or they had to follow some sort of Takara/Hasbro price law. So if they feel confident that there are people who would pay $50-$60 for MP-Prowl, why would they care that Takara was selling him for $20 less? Anyway I think we're getting ahead of ourselves with the few details known so far, if he comes with extra items it makes sense that their be a higher price. An extra launcher alone would make me willing to pay an extra $5-10. I understand that people feel the need to vent their frustration at being "ripped" off, but it's our own fault the prices have increased. So many of us have purchased marked up MP imports from third party retailers that there's no doubt that the clever numbers people at Hasbro checked out those outlets and thought "hey a ton of people are willing to pay $80 for Prowl, let's price him at $60 and they'll probably consider it a deal." And let's be honest, quite a few of us would, if you can't live with that price, move to Asia. OMG, in retrospect, TL;DR.