Marvel Bribes Comic Retailers to Destroy DC Comics

Discussion in 'Comic Books and Graphic Novels' started by Deceptijohn, Aug 11, 2011.

  1. Sparky Prime

    Sparky Prime Well-Known Member

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    I don't recall DC ever doing this to Marvel. But Marvel has done this to DC a couple times now. Seems to be Marvel crying for attention when DC's event tie-ins outsell their event tie-ins.
     
  2. 138 Scourge

    138 Scourge WE R 138

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    Marvel's been outselling DC overall for the last few years, though. So I dunno as I'd say "crying for attention".
     
  3. Sparky Prime

    Sparky Prime Well-Known Member

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    I wasn't talking about the overall sales though. I said DC is doing better with their event tie-ins, which is what Marvel is targeting with this stunt.
     
  4. rxlthunder

    rxlthunder Banned

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    So this is how far Marvel would go? Total bullshit.
     
  5. Wheeljack_Prime

    Wheeljack_Prime Searching for the Infin-Honey Stones

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    DC doesn't need anybody's help to destroy their comics.
     
  6. Chrono Grimlock

    Chrono Grimlock Buttstuff Werewolf

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    Can you explain "how far".
     
  7. Greyley

    Greyley Well-Known Member

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    BTW, ripping the covers off unsold books is standard practice in the publishing industry. Most paperback novels have a blurb on the copyright page about the book being stolen if it's a "stripped book" with no cover.

    So it's not like Marvel came up with some sadistic new way to disrespect a competitor's product. The stunt itself is a little tasteless (though apparently it works, because this isn't the first time), but the cover ripping is just how the industry handles unsold books.
     
  8. Aernaroth

    Aernaroth <b><font color=blue>I voted for Super_Megatron and Veteran

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    The irony, of course, is that this would at worst HELP their competition, since retailers would have to order a certain volume just to have the covers to rip off. I think this might actually work out to be helpful for everyone involved, hopefully most to the comic shop owners.
     
  9. The Spider

    The Spider Well-Known Member

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    But doesn't the direct market rarely return comics in general, much less rip covers off in order to do that? What you say would more likely apply to newsstands or places like Borders and Barnes and Noble, which wouldn't be eligible for the variant promotion anyway.
     
  10. Overlord Balder

    Overlord Balder Voices Slugslinger!

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    Quesada is a jerk, that guy tarnishes the glorious name of Marvel Comic Books.
     
  11. Rotorstorm

    Rotorstorm Wreck n’ rule

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    Interesting, i had no idea this was standard practice, so long as retailers do it with unsold stock there's no problem really.
     
  12. Greyley

    Greyley Well-Known Member

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    The first time Marvel did this it made more sense, because it was after DC's Lantern ring promotion. The shop owners ordered more books than usual so they could meet the requirements to get the plastic rings, so they were just sending back the ones they ordered too much of. Without a special promotion, I'm not sure where Marvel gets the idea that there will be lots of unsold DC books (unless the upcoming reboot is making people drop DC in droves? I haven't checked the sales lately).

    You're right, I don't think the DM does much returning at all (though I'm sure shop owners would like to). I'm mostly commenting on the perception some fans have that the cover ripping has no purpose or meaning other than asshole-ish disrespect to DC. Marvel isn't asking people to mangle the comics out of spite, it's because that's the overall way unsold books are handled by the industry at large.
     
    Last edited: Aug 24, 2011
  13. Gryph

    Gryph Action Master

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    Quesada isn't the editor in chief anymore, Axel Alonso is.
     
  14. Sparky Prime

    Sparky Prime Well-Known Member

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    Quesada is now the "Chief Creative Officer" at Marvel though.
     
  15. Megabattimus

    Megabattimus Same As It Ever Was

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    Which is a worse position for a guy like him to hold when you remember what happened to Spider-Man's marriage.
     
  16. Gryph

    Gryph Action Master

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    Chief Creative Officer of Marvel Entertainment. His main job involves the company as a whole, now. He isn't involved with the publishing division much at all, anymore.
     
  17. Sparky Prime

    Sparky Prime Well-Known Member

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    Part of his job would be to oversee aspects of the companies product. He may not be as involved with the publishing division as he was in his role as Editor-In-Chief, but he would certainly still be involved.