But the "Gimmick" lines are for those who play with them. For little kids to throw them around or bash them together. Kids don't like to sit for 15 - 30 minutes trying to solve how to transform. They want instant gratification. They want to see the toys transform in 2 seconds like they do in the movies/cartoons. Hasbro used to earn more money from gimmick lines than the main lines. I do believe the lack of interest for the movies leveled the playing field but since Bumblebee Movie is targeted towards kids, there will be more gimmick lines this time around than any other movie line. A toy journalist I know got to see the Bumblebee Movie toys from Hasbro very recently and said that the whole line feels like a gimmick line with the main line taking a back seat. But he said the gimmicks are way too cool this time ("kids will absolutely love it") and we'll get to see the toys at the Toy Fair as usual.