I can see people just don't understand this set. At all. It's a nostalgia set, lost on so many who were not around for G1 in Japan. The Japanese S.T.A.R.S. base is differnet than the Hasbro one and highly desired by many fans who collect Japanese releases. The Convoy trophy, while dumb to most, is a tug at the hearts of any Japanese fan who had hoped to win one in a contest as a kid. They can buy one in this promotion for a fraction of what the original now costs. The Scramble Comic included is great, and a vintage copy sold for about $80 last week just by itself. It's a really fucking solid set. And the price is fair.