This thing looks amazing. It's in 1:6 scale, stands around 20" tall, and will come in three versions: Iron Panda, Big Red (Russian), and Deep Powder (snow/arctic camo). So far Ashley Wood has only released photos of Iron Panda: I think I'm in brutal warrobot love.
No love for 3A toys? If anyone is interested, they'll be $300 each or $765 for the set of three, including shipping. Preorders start on the 21st at http://www.bambalandstore.com