I mean, we haven't gotten an original idea since Beast Wars and Beast Machines, every series since then as been the same basic plot: Autobots team up with humans to defeat Megatron, and Megatron is betrayed by Starscream. It has gotten old, even if the series is good, like TFA. It worked with G1, but Armada, Energon, and now Prime, it has really gotten predictable. Why don't they make a new big bad? Why does it have to be Megatron. Well here's my theory: Transformers is a show that promotes toys, and Hasbro is afraid to tread into new territory with the series because they think maybe their fanbase won't like it. Is there anything the toons can't do? Let's just say they did a series without Megatron for once, or maybe have a different Autobot main character-not Optimus, maybe a different Prime. What if the toys don't sell, and the series in is in toilet. Man, what I wouldn't give to not have my head shoved in the toilet by bullies at school again. Think of the variety, there would have to be the token black character or the token female character, this could bring in new fans for the series. As far as Prime goes, we can only thank the Hub fanboys for keeping the series this way. This is why I wish the creators would ask for fan input, and maybe we'd get a home run like Beast Wars again, during a time where the creators weren't afraid to try new things! Then Transformers could be a new golden age.