Apart from the USA, which had a break of about a year after the Original Series (Generation One), Transformers has been in continuous release in many countries since 1984/1985, with new products every year (like in Japan, Europe, Asia, Australia, New Zealand). Does that make it the longest running action figure toyline in the world, or would there be some toylines in Japan that have been going longer than 30 (continuous) years? In terms of "Western" action figure toylines, the best-known ones that started before Transformers (MOTU, GIJoe, Star Wars), have all had a various number of years of no new products... but Transformers (apart from in America) have had new products every year in quite a few countries, making it a 31 or 32 years continuous toyline. If there aren't any others that have gone on longer than 31 years, I think it would make for a good boast when talking about our hobby to non-fans or media... but I wanted to be sure before I made that claim. .