I don't normally consider myself hip enough to be a hipster, but one of things that I liked about Transformers was that it was still not particularly cool. But now, it's like I can't escape Transformers. EVERYBODY seems to have Transformers stuff. A cashier at the sandwich shop: sporting a Transformer sticker on his name tag. A high school kid I had to interview at work: Rodimus Prime on her t-shirt. And now there's Under Armor with Transformers logos? Under Armor--for people who actually go outside and exercise. People with real lives. That being said, the cashier gave me a blank stare when I identified the character on his name tag. When I said to the high school kid: "Cool Rodimus Prime shirt!" She said, "No, this is a Transformers shirt." I can't decide if I should be disappointed that they don't know what they are wearing, or if it's a relief. Either way it was embarrassing for me to think I was talking to a fellow fan, only to find out I wasn't...sort of like giving the big wave to your friend across the street, only to find out they are a complete stranger. All of which is to say that I'm starting to feel a bit like this Portlandia sketch (which satirizes precisely what I'm feeling). So as Transformers becomes as main stream as, say Star Wars, is anyone else starting to feel like "it's over?"