Hmm. I'm not so sure. Personally, I will walk away from a comic if I have to read other comics I'm not interested in to get the "complete" story. For me, it's not an issue of being overly complicated, but it is an issue of a company trying to get more money out of it's customer base. Which is fine. It's just annoying. I think that's why the other poster made that post about Marvel comics in particular. It was a huge pain in the ass following their story lines back then with all the crossover events that ran across multiple titles. I have a feeling it will turn some fans off if IDW heads down that direction. Self-contained stories are always the best way to go. I think Image handles it best. A lot of the same characters exist in various books. Spawn exists in Savage Dragon, and sometimes those events line up, but at other times they don't. Which means you don't have to read spawn when spawn shows up in Savage Dragon. Spawn and Savage dragon crossed over in the past, but in Savage dragon, that reality was destroyed. More recently Spawn and Malcolm (Dragon's son) just teamed up. Is it the same spawn? Does it need to be? No! And that's why it works so well. It leaves all the continuity headaches at the door.